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#designsystem

#web

#Figma

Demo Rooms

Demo Rooms

Demo Rooms

Demo Rooms

Demo Rooms

Demo Rooms

2023 - present

Timeline

Product designer

Role

2023 - present

Timeline

Product designer

Role

Background

Background

  • Our B2B clients (medium and large institutes) faced difficulties attracting and converting potential leads into enrolled students for its online courses.

  • The institutes lacked an effective strategy to reach out to its target audience, communicate the value of its courses, and convert leads into paying students

  • The institutes had plethora content and had created beautiful landing pages inside Wise, but weren’t able to see in drops off who the potential leads where

  • Our B2B clients (medium and large institutes) faced difficulties attracting and converting potential leads into enrolled students for its online courses.

  • The institutes lacked an effective strategy to reach out to its target audience, communicate the value of its courses, and convert leads into paying students

  • The institutes had plethora content and had created beautiful landing pages inside Wise, but weren’t able to see in drops off who the potential leads where

Responsibilities

Responsibilities

  • Understand the problem clearly and coming with possible solutions

  • Communicating our solutions through solid UI prototypes and giving the reasoning behind the execution. Documentation wherever required so that team understands why decisions are made

  • Handing overs the design to technical team and ensuring the final product matches our designs.

  • Understand the problem clearly and coming with possible solutions

  • Communicating our solutions through solid UI prototypes and giving the reasoning behind the execution. Documentation wherever required so that team understands why decisions are made

  • Handing overs the design to technical team and ensuring the final product matches our designs.

Challenges faced

Challenges faced

We spoke to our clients from large institutes, medium sized educators and also the single course independent creators. These became our user personas.

1

Difficulty in reaching out to the target audience

The institute is having a hard time finding and connecting with potential students who are interested in its courses

1

Difficulty in reaching out to the target audience

The institute is having a hard time finding and connecting with potential students who are interested in its courses

1

Difficulty in reaching out to the target audience

The institute is having a hard time finding and connecting with potential students who are interested in its courses

2

Lack of awareness about the courses

Potential students may not have sufficient information about the institute's courses and their value proposition

2

Lack of awareness about the courses

Potential students may not have sufficient information about the institute's courses and their value proposition

2

Lack of awareness about the courses

Potential students may not have sufficient information about the institute's courses and their value proposition

3

Poor conversion rates

Despite attracting potential leads, the institute is not able to convert a significant number of them into enrolled students.

3

Poor conversion rates

Despite attracting potential leads, the institute is not able to convert a significant number of them into enrolled students.

3

Poor conversion rates

Despite attracting potential leads, the institute is not able to convert a significant number of them into enrolled students.

3

Competition from other online learning platforms

The institute is facing stiff competition from other online learning platforms, making it challenging to stand out and attract potential students

3

Competition from other online learning platforms

The institute is facing stiff competition from other online learning platforms, making it challenging to stand out and attract potential students

3

Competition from other online learning platforms

The institute is facing stiff competition from other online learning platforms, making it challenging to stand out and attract potential students

I created wireframes and sought feedback from potential users to refine the design. The final product included real-time participant talk time, attentiveness tracking, in-session quizzes with a leaderboard, and post-session analytics.

Solution

Solution

1

Personalized course landing pages

The institute can create personalized course landing pages that highlight the unique features and benefits of each course, making it easier for potential students to find the right course for their needs.

1

Personalized course landing pages

The institute can create personalized course landing pages that highlight the unique features and benefits of each course, making it easier for potential students to find the right course for their needs.

1

Personalized course landing pages

The institute can create personalized course landing pages that highlight the unique features and benefits of each course, making it easier for potential students to find the right course for their needs.

2

Lead generation and nurturing

The institute can use lead generation forms and pop-ups on its website to capture the contact information of potential leads. It can then use email marketing to nurture these leads and provide them with relevant information and resources to help them make an informed decision about enrolling in a course

2

Lead generation and nurturing

The institute can use lead generation forms and pop-ups on its website to capture the contact information of potential leads. It can then use email marketing to nurture these leads and provide them with relevant information and resources to help them make an informed decision about enrolling in a course

2

Lead generation and nurturing

The institute can use lead generation forms and pop-ups on its website to capture the contact information of potential leads. It can then use email marketing to nurture these leads and provide them with relevant information and resources to help them make an informed decision about enrolling in a course

3

Interactive course demos

The institute can provide interactive course demos that give potential students a taste of what the course has to offer. This can help increase the likelihood of them enrolling in the course

3

Interactive course demos

The institute can provide interactive course demos that give potential students a taste of what the course has to offer. This can help increase the likelihood of them enrolling in the course

3

Interactive course demos

The institute can provide interactive course demos that give potential students a taste of what the course has to offer. This can help increase the likelihood of them enrolling in the course

4

User-generated content

The institute can encourage enrolled students to share their experiences and feedback about the courses, which can be used to promote the courses and provide valuable insights to potential students

4

User-generated content

The institute can encourage enrolled students to share their experiences and feedback about the courses, which can be used to promote the courses and provide valuable insights to potential students

4

User-generated content

The institute can encourage enrolled students to share their experiences and feedback about the courses, which can be used to promote the courses and provide valuable insights to potential students

Tools

Tools

Figma

Notion