Senior Product Designer
Services
End-to-end product design
Motion design
User experience design
Product strategy
Framer & Webflow development
Branding, visual identity design
Tools
Experience
April 2024 - April 2025
Sambanova Systems
Implemented the Brick Design System, improving UI consistency and reducing design to development time by 3x. This system enabled faster rollout of features, cut UI inconsistencies by over 70%, and allowed engineers to reuse components efficiently, significantly accelerating execution
Reimagined the Agentic workflow, introducing core UX changes. The updated design brought the experience on par with industry competitors, improved user clarity
Led UX enhancements for critical features like RBAC, BYOC, RDU Allocation, and SambaNova Cloud. The redesigned BYOC onboarding flow reduced user drop off complaints by over 30%, while improvements to RDU allocation increased clarity and reduced task completion friction
Redefined product and UX workflows by co-defining 2-3 PRDs with PMs and resolving over 150+ usability issues in collaboration with Customer Executives. These issues were tracked through Productboard/Jira and discussed in weekly cross functional syncs, leading to more user aligned and robust design decisions
Dec 2020 – Jan 2024
At Wise, I oversee design tasks for both web and Android platforms. With a focus on user-centred design, I create intuitive and visually compelling experiences that enhance the Wise customer journey.
Currently working on Lens, a real-time meeting analytics & and engagement tool.
Using Lens, increased participant talk time by 25% on average. 30% rise in active participation rates during in-session quizzes and discussions.
Sep 2019 – Nov 2020
I was responsible for defining the brand identity of our company. Working closely with stakeholders, I oversaw the creation of a 3D app that allows users to upload images of their space. Our engineering and 3D design team then used this information to create realistic renders of the space and recommend the most suitable e-commerce products to our customers. Additionally, I redesigned the entire website, including the landing pages, blogs, and client/designer desktop portal.
Aug 2017 – Sep 2018
BLOCK-CON · Freelance
Lead Designer
I was in charge of creating the logo and identity design for a blockchain conference. I was responsible for designing both web and print materials, including banners, digital ads, and print designs
Nov 2012 – Jun 2018
Independent Designer
iamrahulrao.com
As a freelance logo and brand designer, I collaborated with numerous clients in creating distinctive and impactful visual identities. I designed logos, typography, colour palettes, and other visual components that represented each client's brand and helped them gain recognition in their industry. In addition, I provided advice on brand strategy and assisted clients in establishing a consistent brand identity throughout all their marketing materials. Two of my notable clients were Poorvika Mobiles and Zoomcar.
Education
2014
Bachelor's Degree in Engineering (Civil)
Sai Vidya Institute of technology